Facebook Tips *Tutorial*

*Guest Post*

Why Facebook? facebookLogo  
I was hesitant about facebook in the beginning. "A status? What a stupid thing to post", is what went through my head. Friends would tell me who they found from high school, or who was doing what. For me, I didn't really want to be "found". I like my private life. Then, it happened, I converted.
Welcome to the 21st century, you can't have a successful business, website, or blog, without facebook. Not only is facebook a way to interact with your customers, clients, and readers, it is a genius marketing tool. In my next life, I want to be Mark Zuckerberg. He is my hero. Of course he was Time Magazines 2010 person of the year!fb  
Regardless of your goal , there are more than 500 million users on facebook, if you aren't one of them, you need to be. Business cards are becoming obsolete as facebook, twitter and other social media tools are evolving.  
I will share 3 little secrets about facebook  
1. Facebook is good for your health.
"Research has shown that strong social networks are a key reason some people survive into their 80s and beyond, while others don’t."
2. Your Profile Picture can say more than you think
If your goal on facebook is to "get the word out", there are little extra's you can do to achieve this. Your profile picture is one. Facebook allows your profile picture to be 200x516 pixels, I like to call it "more shout space". Your profile is your landing page, you need to say what's important and say it well. You can change your profile picture as often as you like, and customize the newsfeed thumbnail to show only a specific part of your image.
We have instructions on our blog and a free .psd template for you to try it out.  
fb
3. Using Facebook to Market your brand and drive traffic There are so many ways to use facebook as a marketing tool, we may need another day to cover them all. I will focus on the top two.
1) Facebook Places:
Ever gone to an event and find out afterward that your friends were there too? With Places, you can discover when you and your friends are at the same place at the same time.
You have the option to share your location by "checking in" to that place and letting friends know where you are. You can easily see if any of your friends have also chosen to check in nearby.
A simple but powerful way to use Facebook Places in business is to reward fans for checking in. Here are some examples of companies already using it: http://www.facebook.com/facebookplaces
Have a business or store front? You can set up "deals" to drive traffice to your location. Reward customers for "checking in". (When customers check in to your location, a message it shows up on their news feed all of their friends see that they are visiting your business) More on places.
places
2) Ads
Let's face it, advertising costs money. If you are using facebook to it's fullest potential, you will get your biggest bang for your buck.
Personally, I have set up online advertising for multiple companies on various search engines. (google, bing, yahoo) With these search engines, paid ads can be customized to a general market. (ie, women over 30, in the US & Australia, after 7pm, etc)
With Facebook, you can get even more specific! Facebook knows YOU. Yes, your information is private, facebook does not sell or give out any private information, and its up to you to be as detailed as you want to be.
..."People hated Facebook's News Feed when it was introduced in 2006. They thought it was creepy and intrusive. Zuckerberg stood his ground, and now Facebook is unimaginable without it. He moved the chains, and we went with him, setting up our defense that much farther toward the end zone. "The world is changing," Cox says. "When caller ID came out, people went psycho. You know, because, Oh my God, now people are going to know I'm calling them! This is terrible! I'm going to end up being tracked, and Big Brother and Orwell and all that! The reality is now you won't pick up a call unless you know who's calling you." - Lev Grossman, TIME magazine
Facebook knowing YOU is where the effective advertising comes in. In a way, facebook is better than those other search engines. You can purchase ads the same way (cpc or impressions). However, because facebook knows it's users likes and interests- your ads can be customized to a much more specific market.
Let's say I was selling top of the line Mountain Bikes. With Facebook, I can choose for my ads to only rotate on user's pages who live in mountainous areas, who "like" the outdoors, and who "like" all of my competitors.
If I am selling weight loss pills I could drive ads to users who "like" The Biggest Loser on TV, who "like" weight watchers, and who "like" donuts.
New to Facebook? Here are a few resources to help you get started:
1. A fan page vs. a regular profile:
fb_fanpage
Facebook_Statistics_Facebook_Stats_Facts_2011-1
Like I said before, Mark Zuckerberg is my hero. If you aren't on facebook, I get it, I was hesitant too, but let's face it- it is now time to convert and join the rest of us. Facebook is here to stay.
chari-squareChari Pack, co-owner of Persnickety Prints has a love for marketing. After 10 years at Gap, inc in sales and marketing, she left to spend more time with her family, husband + 3 boys: Ethan 10, Noah 9, and Ryder 5, and to focus on a new adventure. After taking photoshop classes in 2007, she transitioned from paper scrapbooking to digital scrapbooking. Frusterated by the lack of quality in a 12x12 full bleed print, Chari ventured out to find it. A 12x12 photo print from a pro lab doesn't exist for under $4, so she created one,PersnicketyPrints.com. She offers 12x12 top of the line silver halide pro prints for only $1.99 and has come to the rescue for so many digital scrapbookers! (printing at home gets time consuming, expensive, and isn't always archival)
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Thanks so much Chari! You know Facebook like no one else. I bow to you.
So if all that info and those awesome statistics don't convince you, I don't know what will. Facebook rules. And you need a fan page if you have any type of blog you want to get out there!
Be sure to check out Persnickety's site and Facebook. They have some sweet VIP exclusives that you can only get through their fan page!
Be sure to "Like" Leelou Blogs fanpage while you're at it!
Thanks again Chari!   xoxoxo

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